Fit Foodie Finds Team
“Although we’ve always personally believed in equity and inclusion, simply believing that does not do enough to change the injustices human beings are continuing to face every day in America.”
Describe your company in 1 to 2 sentences
Fit Foodie LLC is a female-run food and wellness website featuring thousands of delicious recipes made with real food. We believe in balance and food freedom, which is why you’ll find recipes ranging from low-carb to decadent desserts and everything in between on Fit Foodie Finds. We also recently launched our sister website, The Cheese Knees, which features deliciously cheesy recipes. This site is a nod to our Wisconsin roots, and all the cheesy cuisine we’ve loved throughout our lives.
Why are you passionate about anti-racism & equity? (or why is your business committed to it?)
Although we’ve always personally believed in equity and inclusion, simply believing that does not do enough to change the injustices human beings are continuing to face every day in America. It wasn’t until the murder of George Floyd in our home city of Minneapolis that we began to do work to incorporate these values into what we do every day at Fit Foodie Finds. From amplifying voices of creators in our space to unlearning our own biases and ensuring equitable business practices in our own organization, this work is not a box that can be checked, but rather ongoing efforts we’re continually committed to.
What’s one thing you’d like to see in your industry when it comes to equity?
We’d love to see greater representation of diverse creators in the food and wellness space. As white females, we understand that this industry has offered us opportunities often not afforded to other overlooked creators in this space. Instead of standing idly by, we need be active participants in creating change here, which is why we’re so passionate about supporting the Collective’s work.
Why did your business want to support the Collective and its work?
It’s not just the advertising industry we’d like to see reflect diversity, equity and inclusion, it’s all industries. These are important ideals to our core and are expressed at every level of work we do, from our internal hiring policies to the organizations and events we support with our sponsorship dollars.
While we have a wide variety of content creators, we began our ad management adventures in the food community, therefore it’s where many of our roots are. Supporting the food and wellness communities in their work for equity across the industry is a worthwhile endeavor that we’re excited to be part of.
Join us in saying THANK YOU to Fit Foodie Finds for their commitment to equity and anti-racism in food and wellness!